Go-To Skincare is a pure-play online retailer selling natural skincare products. Created by Zoe Foster Blake, Go-To has only been going a couple of years and grown from a garage into a small factory unit. They were pondering how they were going to grow their business fourfold within their current site and engaged Logistics Help to help them develop a High Performance Logistics operation. In the year we have been working with Go-To they have already trebled their original order volume and have occasional spikes of five times normal daily order volume.
Go-To Skincare is (currently) a small business. Not the normal level of business that would engage a logistics consultant, and indeed, most consultants would struggle to provide a cost effective engagement with such a small client; which is why most consultants don’t work at this end of the market. Logistics Help is different. Andrew Clark, the founder of Logistics Help, has set up the company specifically to be able to service small business clients. The cost structures and service offerings of Logistics Help are designed to deliver high performance logistics results for small and mid-sized business. Andrew Clark’s aim is to bring the strategies, processes, technology and infrastructure concepts used by the world’s biggest and most efficient companies to smaller businesses at a much lower price point that provides a great return on investment (ROI).
Go-To made it clear that they wanted to stay where they are, local to their staff, but grow as much as they can in their current site before having to relocate. They badly needed more storage capacity, and wanted more efficiency in their order fulfillment process.
Andrew Clark from Logistics Help, led them through a business process redesign to dramatically change their order fulfillment process from a slow and cumbersome production line batch process, with lots of space wasting work in process, into a Lean, on-demand order fulfillment process, using a custom designed workstation that eliminated wasted motion and space, and increased throughput capacity more than tenfold.
The layout of the small space was optimised to fit in four order fulfillment workstations and pallet racking to make use of the building height and increased storage capacity by at least 3X. They got their target 12 pallet spaces for general ambient storage and then we redesigned the temperature controlled storage room to fit another 24 pallets. We also sourced a new walkie-stacker with power steering and a smooth action that was easy to use for their, mostly, female staff who were unfamiliar with materials handling equipment.
The in house developed order fulfillment software was redesigned to
Being a small startup company, Go-To Skincare did not start with experienced warehouse staff. Lisa Rowsell, the warehouse manager had not run a warehouse before. It’s not that warehousing is all that complicated, but it is no more intuitive than any other activity, and if you start with a blank sheet there could be a long learning curve. Like anything it’s best to learn from experience and we have that in spades at Logistics Help. So Eddie Taylor from Logistics Help did some coaching sessions with Lisa to help her get to grips with the now rapidly accelerating growth of Go-To Skincare.
The net result is a capacity more than ten times (10X) their original throughput when the goal was only 4X. We comfortably met the target for the project and made Go-To another happy Logistics Help client.
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